successes and failure in biotech innovation

Essay specific features

 

Issue:

Technology

 

Written by:

George L

 

Date added:

July 24, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2322

 

Was viewed:

5703 times

 

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Essay content:

The major theme that emerged was that successful innovation equals a product that produces quality profits for a company. After further research on the success of innovation, you do realize that profits may be the end goal of the company but success stems from a total company wide effort, that may start many years before a single cent of profit is ever realized...
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From the company viewpoint, you have to look at how well management set the company up to be innovators in a given market. Did they choose an industry that would provide the company potential for continuous growth? How did they utilize their employee base and acquire a strong base of knowledge to continually come up with new ideas in the area of interest they are trying to enter? In addition once a product is developed did they manage their intellectual property in the in a manner which provided themselves maximum protection? Finally you have to look at the end results of the innovation...
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