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Carlos D


Date added:

January 15, 2015








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Key issues of how they are going to maintain as market leader through the use of new marketing strategies to create brand awareness and increase brand equity will be discussed in this report. Sakae Sushi is the flagship brand of Apex-Pal International Ltd and is the largest local chain of Japanese restaurants...
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The segments they are targeting now are Generation X, Generation Y, DINKS and SINKS. These consumers are generally of higher education level with high spending power. They have a higher frequency of dining out due to a high amount of socialising. Convenience, accessibility and healthy varieties are factors that they consider...
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