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June 6, 2016








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The technique is credited to Richard D.who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Contents [hide] 1 Strategic and Creative Use of SWOT Analysis 1.1 Strategic Use: Orienting SWOTs to An Objective 1.2 Creative Use of SWOTs: Generating Strategies 1...
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A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the organization that are helpful to achieving the objective...
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