SWOT Analysis of McDonald's vs. Burger King

Essay specific features

 

Issue:

Business

 

Written by:

Emily S

 

Date added:

September 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1300

 

Was viewed:

7249 times

 

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Essay content:

As consumers grew weary of beef, McDonald's introduced bite-size chunks of chicken in the early '80s and within four years was the nation's second-largest poultry seller. The changes were vital, but never radical. McDonald's gave us what we wanted before we even knew we wanted it, whether it was movie tie-ins or Egg McMuffins...
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Along the way, it built one of the world's best-known corporate icons and its most ubiquitous store. The philosophy was neatly summarized by Ray Kroc's brash vow: whatever people ate, McDonald's would be the ones to sell it. But now, two years shy of Kroc's benchmark for the far-off future, that goal seems less assured than ever...
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