SWOT Analysis of McDonald's vs. Burger King
Essay specific features
September 6, 2015
No of pages / words:
5 / 1300
Rating of current essay:
As consumers grew weary of beef, McDonald's introduced bite-size chunks of chicken in the early '80s and within four years was the nation's second-largest poultry seller.
The changes were vital, but never radical. McDonald's gave us what we wanted before we even knew we wanted it, whether it was movie tie-ins or Egg McMuffins...
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Along the way, it built one of the world's best-known corporate icons and its most ubiquitous store. The philosophy was neatly summarized by Ray Kroc's brash vow: whatever people ate, McDonald's would be the ones to sell it.
But now, two years shy of Kroc's benchmark for the far-off future, that goal seems less assured than ever...
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