SWOT - Levi's

Essay specific features

 

Issue:

Business

 

Written by:

Lonnie W

 

Date added:

January 26, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 396

 

Was viewed:

887 times

 

Rating of current essay:

 
Essay content:

The company began to rapidly lose market share to newer, trendier, more aggressive brands and designer labels. The Levi brand lost luster and relevance to the younger generation. Levi's jeans are perceived to be their “parent's jeans.” For that reason they will wear anything else but a pair of Levi's...
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This perception is an ongoing marketing problem and the company is struggling to find a way to reverse the brand's fortunes. Their tradition of promoting within may have started their dark side. Long-term managers became used to doing things a certain way, and kept new ideas and new blood at a distance...
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