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Essay

Swot of Kmart

Essay specific features

 

Issue:

Business

 

Written by:

Brittney R

 

Date added:

May 2, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1377

 

Was viewed:

2377 times

 

Rating of current essay:

 
Essay content:

Wal-mart was the first within the industry to operate on a large-scale format, operate a computerized inventory system, use bar codes and wireless scanners, allow electronic data interchange with suppliers, and expand around central distribution centers. With its recent Chapter 11 bankruptcy filing and the once loyal customer going to their competitors, it does not seem as though they can find any key strengths to attract customers ? or potential shareholders...
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Kmart needs to focus on their strongest competitive advantage?their private brand labels such as (Martha Stewart Everyday, Jaclyn Smith, Disney, and Sesame Street) and a value-for-the-money proposition on all the products that the store carries. The competition of Wal-Mart's low prices is a weakness for Kmart, because they are unable to match these prices...
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General issues of this essay:
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