Swot Of Mcdonald
Essay specific features
November 5, 2015
No of pages / words:
2 / 390
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SWOT analysis must be customer focused to gain maximum benefit, a strength is really meaningful only when it is useful in satisfying the needs of a customer. At this point, the strength becomes a capability (Marketing Strategy, 1998).
When writing down strengths, it is imperative that they be considered from both the view of the firm as well as from the customers that are dealt with...
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These strengths should be realistic and not modest. A well-developed listing of strengths should be able to answer a couple of questions. What are the firm's advantages? What does the firm do well (PMI, 1999)?
A customer-focused SWOT may also uncover a firm's potential weaknesses. Although some weaknesses may be harmless, those that relate to specific customer needs should be minimized if at all possible...
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