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Essay

Taming The Dragons - Cummins In China

Essay specific features

 

Issue:

Business

 

Written by:

Charlie B

 

Date added:

December 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1076

 

Was viewed:

4373 times

 

Rating of current essay:

 
Essay content:

There was also a problem in adequately protecting the licensed technology from unauthorised use by other parties. This led to rise in competition. Cummins Inc. was not able to penetrate the Chinese market with its new and advanced technological products as the licensees did not keep up with the technical improvements elsewhere in the world...
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This exposed Cummins Inc. to various reputational risks as well. Risks in Joint Venture In the early 90’s, Cummins Inc. took advantage of the changing Chinese business environment and converted its two licenses to 50-50 joint ventures with CCEC and DFM. This gave Cummins Inc. the advantage to use its new and developed technologies giving it more competitive advantage in the market, and also helped minimize its cash investments...
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