Tasks of the International Marketer

Essay specific features

 

Issue:

Business

 

Written by:

Tanisha W

 

Date added:

September 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1593

 

Was viewed:

2371 times

 

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Essay content:

Besides the uncontrollable elements of the domestic environment, he has to deal with each foreign country’s unique uncontrollable factors as well. Fig 1. Although the research process and methods are basically the same whether applied in Johannesburg, Mozambique or Transkei, International marketing research involves two additional complications: 1...
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Information will need to be communicated across cultural boundaries. 2. The environments within which the research tools are applied are often different in foreign markets. We can divide our research required, into 3 areas: • General – regarding the country, area, market • Information regarding future forecasts anticipated through economic, consumer, industry trends within particular markets/countries...
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