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Essay

Tea Industry, Pakistan

Essay specific features

 

Issue:

Business

 

Written by:

Iona H

 

Date added:

April 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1566

 

Was viewed:

3558 times

 

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Essay content:

for a population of around 150 million. The annual tea import bill, which this year may be more than US$200 million, highlights the importance of the country becoming self-sufficient in both growing and manufacturing tea. So far, these efforts have failed, and Pakistan continues to rely heavily on imported tea...
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So far, these efforts have failed, and Pakistan continues to rely heavily on imported tea. In addition, consumers increasingly want better quality tea. The tea marketing chain typically resembles one of two models. The first one, used mainly by large trans-national companies, is vertically integrated, with one company managing all the steps, from cultivation on large estates (which is often highly mechanised) to processing of tea bags...
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