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Barbara M


Date added:

February 19, 2017








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2 / 373


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Developing the research plan for collecting information 3. Implementing the research plan 4. Interpreting and reporting the finding Marketing Concept A modern concept that is rapidly being adopted in the hospitality industry, It holds that organizational goals depends on determining the needs and wants of target markets and delivering desired satisfactions more effectively and efficiently than competitors In order to implement marketing concepts, it is imperative to know an organization?¦s orientation in terms of whether they are Product or Service oriented...
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Based on this, it serves as a base on how to satisfy the customers. Marketing concept is dependent on a marketing research to be conducted. The steps in the marketing research process will determine the market concept. ?« The Marketer needs to understand the consumer?¦s behaviour and over time their behavioural patterns...
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