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Technology & Business

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Issue:

Business

 

Written by:

Delores W

 

Date added:

December 9, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 522

 

Was viewed:

9239 times

 

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Essay content:

Take this example: Your business has a small advertising budget and you want to do some Internet advertising. Every click your ad gets, that costs you money. Say you only operate in Masterton, do you want people from Auckland or USA to see your ads and click on them, hence costing you money? Internet advertising is much cheaper than TV marketing...
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The bid for a 30 second advertising slot in the Superbowl went for a record 2.4 million dollars. Most Internet Advertising agents do not charge you for the amount of times your ad is viewed, but by the amount of people who click on it, this makes it much cheaper than TV advertising. Google Adsense program uses an advanced computer program to analyze the content of the page and deliver ads relevant to the page content...
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