Textual and Visual Analysis of an Advertisement

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Written by:

Joseph B


Date added:

January 30, 2014








No of pages / words:

7 / 1750


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9931 times


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David Beckham in this advertisement can be seen as saying, "I demand you to enjoy this product and its benefits." Klein reaffirms this idea by stating that "advertising has shifted from a focus on the qualities of a company's products to a focus on engaging consumers in an intimate relationship with the intangible personality or soul of a brand" (Klein 5-8)...
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This is exactly what Beckham is doing, creating a relationship with the consumer. The placement of the product also presents an interesting idea. Because the common convention is to read from left to right, top to bottom, the placement concerning this advertisement is strategically in the lower right-hand corner...
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