The Art of Advertising: Newtype USA
Essay specific features
December 31, 2016
No of pages / words:
2 / 518
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When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what it’s all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too.
Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype...
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Leo Burnett described it best when he said, "I regard a great ad as the most beautiful thing in the world” (Art). Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters. In their advertisements the consumer will notice the background images of castles, flowers, skies, etc...
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