The Body Shop, Marketing Mix &Amp;Amp; The 4 P'S

Essay specific features

 

Issue:

Business

 

Written by:

Geneva V

 

Date added:

January 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 281

 

Was viewed:

7865 times

 

Rating of current essay:

 
Essay content:

We are talking about so-called convenience goods with a short durability at relatively low prices. Price The Body Shops prices are low/ medium. Based on where you by them ore what you buy. So the products are comparatively cheap which means that many can afford them. It is important that the company knows its target group and knows what the target group is willing to pay for the products...
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Based on where you by them ore what you buy. So the products are comparatively cheap which means that many can afford them. It is important that the company knows its target group and knows what the target group is willing to pay for the products. Of course, prices should always be com-petitive. Therefore it is vital for the company to have information about competitor’s prices...
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