The History Of Nike Inc.

Essay specific features

 

Issue:

Business

 

Written by:

Russell W

 

Date added:

July 17, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 354

 

Was viewed:

600 times

 

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Essay content:

In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company...
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In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year...
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