the influence of Media on society
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April 2, 2014
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2 / 405
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One such theorist stated that the new found media was manipulating the mainstream masses and deliberately causing crime and violence for financial gain. Although this argument has been cast aside man times it always returns in modern society when there is a severe outbreak of violence on TV.
My second example is the "Two step Flow Model" This came about in the mid 20th century between 1940 and 1960...
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At a time where he second world war had ended and the cold war between communism and capitalism had began. Katz and Lazarsfeld were two theorists specialising in media effects and wanting to expand on the already well known Hypodermic model. They believed that the mainstream media was being put to the use of influencing public opinion regarding politics and general opinion of their leaders...
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