The Product Life Cycle (PLC) and how it is used in marketing

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David F


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March 23, 2014








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The impact on the marketing mix is as follows: 1 Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. 2 Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs...
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Marketing communications seeks to build product awareness and to educate potential consumers about the product. Growth Stage In the growth stage, the firm seeks to build brand preference and increase market share. 1 Product quality is maintained and additional features and support services may be added...
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