The Product Life Cycle (PLC) and how it is used in marketing

Essay specific features

 

Issue:

Business

 

Written by:

David F

 

Date added:

March 23, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 403

 

Was viewed:

4085 times

 

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Essay content:

The impact on the marketing mix is as follows: 1 Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. 2 Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs...
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Marketing communications seeks to build product awareness and to educate potential consumers about the product. Growth Stage In the growth stage, the firm seeks to build brand preference and increase market share. 1 Product quality is maintained and additional features and support services may be added...
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