TiVo

Essay specific features

 

Issue:

Technology

 

Written by:

John T

 

Date added:

December 27, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

4 / 965

 

Was viewed:

1896 times

 

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Essay content:

Tivo's Target Market Demographics ? Males being the focus but not ruling out females ? 20 ? 45 yr old ? Professionals ? High income earners Psychographics ? People with unpredictable work schedules ? Innovative technology lovers ? People who prefer convenience over high price Behaviourial ? Non-users with a positive attitude towards the product ? People who are not very price sensitive ? Loyal customers of Sony and Phillips ? People who expect to benefit from innovative features Q3...
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Tivo's Target Market Demographics ? Males being the focus but not ruling out females ? 20 ? 45 yr old ? Professionals ? High income earners Psychographics ? People with unpredictable work schedules ? Innovative technology lovers ? People who prefer convenience over high price Behaviourial ? Non-users with a positive attitude towards the product ? People who are not very price sensitive ? Loyal customers of Sony and Phillips ? People who expect to benefit from innovative features Q3...
displayed next 300 characters

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