To What Extent Is The Propaganda Model Applicable To Western Corporate Media? Discuss In Relation To Ownership Of The Media And Give Appropriate Examples.
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April 6, 2016
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As a case study I will refer to the role of News Corporation within modern media and how it can be argued that the propaganda model can be related to this, as a large conglomerate with a controlling share of both western and worldwide media.
The term ‘propaganda’ dates back as far as 1622 to the Vatican, when it’s connotations were much purer than the term as we use it today...
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Originally taken from the latin Congregatio de propaganda fide (The Office for the Propagation of the Faith), Bernays and Miller (2004: Pg 9), it was coined by Pope Gregory XV in relation to the ‘Church’s missionary efforts in the New World’. (Bernay’s and Miller 2004 : Pg 9), in essence to bring the straying protestant flock back to the order of the Catholic Church...
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