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Jeff M


Date added:

January 4, 2016








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2 / 412


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This might pose a huge problem down the road since many decisions are based on research results and reports. An erroneous result stemming from research could cause a company to lose lots of money. We are also told that Mary did not analyze the results and just took Best Market Research’s word for it: “I didn't do a detailed analysis of the results because Best Market has always done a fine job for us,” says Mary...
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On February 4th, Jim made a phone call to Mary and proposed a different product that has a potential for success. During Mary’s February 10th meeting with Brian, the president, she failed to mention Jim’s idea. It seems as if she has absolutely made up her mind about her product, without thinking of the best bet for the company...
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