USA World Bank Situation background

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Written by:

Cheryl H


Date added:

October 27, 2015








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3 / 756


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The bank is now faced with a situation where they are expected to select a new product to launch. They have come up with two alternatives: a credit card with an incentives program for the consumers, and a small business owner credit card with a $200,000 limit that is easily accessible and has rewards incentives...
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Both alternatives used different methods to survey what customers really want from a business. Based on the results, the consumer alternative appeared to be the favorite of the president of UWB until a statistics specialist informed him that the method used to collect the data might not be representative...
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