Vodafone marketing strategy

Essay specific features

 

Issue:

Business

 

Written by:

Joshua J

 

Date added:

December 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 309

 

Was viewed:

2294 times

 

Rating of current essay:

 
Essay content:

Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers...
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Soon, in Romania, there will be few new customers available. So the challenge is to provide added value services and competitive charges to existing customers who are becoming more sophisticated and demanding. For example, young people think hard about which mobile phone to buy. In their search for the widest range of appropriate services and the best value for money, young people in particular examine catalogs, surf the Internet and study what their friends have bought...
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