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Wal-Mart Case Review - Economics

Essay specific features

 

Issue:

Business

 

Written by:

Stephen H

 

Date added:

February 24, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1031

 

Was viewed:

7640 times

 

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Essay content:

The CEO goes on to He started things off with a harsh assessment of last year’s plan to get more of the 137 million Wal-Mart customers interested in items like apparel and home goods. "We're defined by our customer, not by us...We found we can’t wake up and try to do something new and not earn it,” said Scott...
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He continued: “You couldn’t have spent enough marketing on Wal-Mart apparel last year.” He said he that though they went “too far, too fast,” they hadn’t altogether abandoned the strategy. So after a tumultuous year in the marketing department, Scott told us he wants to stick to Wal-Mart’s low-price image, and focus on things like smart consumer research and store planning...
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