Zara retail chain

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Lucille A


Date added:

April 1, 2013








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2 / 560


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Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces of fast fashion. Vertically integrated supply chain enabled company's domination of a market by controlling all steps in the production process, from the extraction of raw materials through the manufacture and sale of the final product...
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(Martin, 1988) While fast fashion is all about the quick respond to clothing trend. Objective of assignment is to summarise the benefits of Zara's vertically integrated supply chain explaining how it supports the "fast fashion" model. Efficient supply chain could lead to a dynamic performance for a company, in order to compete with competitors in terms of fast fashion; Zara itself applied vertically integrated supply chain which allows Zara to come out with innovative design then speed up productivity, allocation of sources, and thus distribution of stocks...
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