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American History


Written by:

Jaime W


Date added:

December 2, 2011








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6 / 1543


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There was already a company which manufactured deodorizing socks, and promoted deodorizing as a product characteristic. So, it is important to ask how to make effective price strategy, and attempt to know the unique aspects of competition in the market. Finally, as we know, what is the most important question they should ask is how to make consumers aware the "brand...
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To do this, communication strategy should be carefully examined. Product Evaluation Limitation of Product Differentiation According to consumer research conducted by GFM, both consumers and retailers regarded socks as a product category, which was hard for companies to achieve product differentiation...
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