Bmw Company

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American History


Written by:

Margaret B


Date added:

October 29, 2014








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2 / 449


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Each of these events shaped the company, leaving scars of hard times, as well as strengthening the company's resolve to not only survive, but to become a world renowned marque. In 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on...
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It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. Therefore the rights to manufacture the tiny Italian Iso Isetta were bought using a modified form of BMW's own motorcycle engine...
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