- Essays Database Online
- Argumentative Essay
- Comparative Essay
- 1200 Word Essay
- IB Extended Essay
- Scholarship Essay
- Discursive Essay
- Research Proposal
- Reaction Paper Writers
- Coursework Writing
- Book Report Writing
- Book Review Writing
- Term Paper Writing
- Write a Case Study
- Case Brief Writing
- Discussion Board Post
- Blog Article Writing
- Article Writing
- Article Review
- Literature Review
- Annotated Bibliography
- Article Critique
- Movie Critique
- Cover Letter Writing
- Motivation Letter Service
- Winning Synopsis
- Marketing Plan
- Business Plan Writing
- Winning White Paper
- Grant Proposal Writing
- Memo Essay Help
- Questions-Answers
- Professional Online Test
- Order Cool Posters Here
- PowerPoint Presentation
- Capstone Project Writing
- Dissertation Writing
- Dissertation Abstract
- Dissertation Literature
- Dissertation Conclusion
- Hypothesis
- Rewriting Services
- Editing Service
- Proofreading Service
- Revise a Paper
- Abstract Help
Creative Execution
Essay specific features
Written by:
Suzie M
Date added:
November 24, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 317
Was viewed:
6556 times
Rating of current essay:
Essay content:
Write a copy platform
? 2. Develop a creative concept
? 3. Choose an approach
What is a "copy platform?"
? a written statement of objectives and a summary of information for an ad or ad campaign.
? List product's selling points and benefits
What is a creative concept?
? an idea that provides a basis for the selection and arrangement of ad materials
? The big idea
? unifying theme
? communicates your "selling message”
Writing the Ad--OBJECTIVE
? A - command attention
? I - sustain interest
? D - create desire
? C - cause conviction
? A - instigate action
The Creative Execution
The competitive edge
Connecting with the head and heart
What is the "Big Idea?”
? A selling premise
? A unifying theme
Identifies the:
o adv...
displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page
Order custom paperFull essays database
You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy database accessOrder custom writing paper now!
- Your research paper is written
by certified writers - Your requirements and targets are
always met - You are able to control the progress
of your writing assignment - You get a chance to become an
excellent student!
Get a price guote
objective
o key customer benefit or product feature
o provides support
o USP or positioning
Developing the "Big Idea”
Creative plan (aka "the creative brief," or "creative platform")
• Objective and Appeal Considerations
? Appeal Considerations
Hard sell vs. Soft Sell
Lecture vs. Drama
• Format for messages
? Straightforward
? Demonstration
? Comparison
? Humor
? Problem
? Slice-of-life
? Spokesperson or testimonial
• Tone
? Angry, pushy, fear, friendly, warm, excited, etc...
displayed 300 characters
General issues of this essay:
Related essays:
-
1 pages, 263 words
-
1 pages, 266 words
-
2 pages, 379 words
-
3 pages, 613 words
-
2 pages, 302 words
-
4 pages, 1009 words
-
2 pages, 352 words