Martin Luther King Jr's Most Effectual Appeal in the

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Issue:

American History

 

Written by:

Joe K

 

Date added:

November 1, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1280

 

Was viewed:

8924 times

 

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The first appeal, the ethos, tries to persuade an audience to agree with an argument by using the reputation and character of the speaker or writer. For instance, a well-liked political leader might hold a strong ethos in the eyes of his constituents, and therefore his opinions on issues might convince his constituents to hold the same opinions whether or not they know anything about the issue...
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In contrast, the pathos appeal attempts to persuade an audience by targeting their emotions in attempt to gain their sympathy for the argument. An example of this appeal can be seen in TV commercials fundraising money for impoverished children. The final appeal, the logos, attempts to persuade an audience using logic and good reasoning...
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