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Essay specific features

 

Issue:

American History

 

Written by:

Yolanda G

 

Date added:

June 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1062

 

Was viewed:

9152 times

 

Rating of current essay:

 
Essay content:

To target the younger market with the new product line, the company has adopted the following marketing objectives: to expand its current market (market expansion), diversify its product line (product diversification), and modify its marketing mix to target a younger demographic. During the 1970's, HD was facing a decline in market share due to increased competition with Japanese companies...
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By phasing out weak models, becoming more selective, and limiting sales and promotions, HD was able to carve out a niche in the marketplace which it enjoys today3. Now again faced with a period of decline, HD is relying on its newly adopted marketing objectives. First, HD needs to expand its potential customer base to include enthusiasts and non-enthusiasts males in the 35-44 age group...
displayed 300 characters

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