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Essay

The Art of Advertising: Newtype USA

Essay specific features

 

Issue:

Art

 

Written by:

Michele W

 

Date added:

December 31, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 518

 

Was viewed:

8692 times

 

Rating of current essay:

 
Essay content:

When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what it’s all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too. Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype...
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Leo Burnett described it best when he said, "I regard a great ad as the most beautiful thing in the world” (Art). Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters. In their advertisements the consumer will notice the background images of castles, flowers, skies, etc...
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