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Advertising Campaign for Bench/
Essay specific features
Written by:
Iva B
Date added:
May 24, 2017
Level:
Grade:
B
No of pages / words:
20 / 5336
Was viewed:
9759 times
Rating of current essay:
Essay content:
Background of Competitive Product (Analysis of Competition)
III. Product to be Re-launched.........................................................................................................6
A. Justification
B. What is the positioning of the product?
C. Related marketing data (as salient background information for ad campaign)
IV...
displayed 300 characters
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Advertising and Communications Campaign............................................................................9
A. An Introduction to Bench/'s Advertising
B. Problem Focus for Ad Materials (Objective)
C. Strategy
1. Target market
2. Benefit
3. Brand personality
D. Solution
1. Thematic Advertising
a...
displayed 300 characters
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