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Essay

Apple Study

Essay specific features

 

Issue:

Biographies

 

Written by:

Jason G

 

Date added:

December 3, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1267

 

Was viewed:

1549 times

 

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Essay content:

We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products...
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But we never hire consultants, per se. We just want to make great products.” I found this to be fascinating. How can one of the most popular and successful consumer brands not perform any consumer research? Then I read the following quote: “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t...
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General issues of this essay:
Apple IPOD - VIPI analysis Apple Iphone Swot Analysis Apple Iphone Apple Iphone Apple'S Ipod apple iPod apple ipod apple ipod Market Analysis Of Apple Iphone Market Analysis of the Apple iPod The real competitive advantage of the Apple iPod the real competitive advantage of the apple ipod Apple Ipod Case Apple Ipod Apple Ipod: Case Study
 

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