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Diesel

Essay specific features

 

Issue:

Biographies

 

Written by:

Patricia J

 

Date added:

November 4, 2014

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 202

 

Was viewed:

5198 times

 

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Essay content:

In December 1997, the English music and trend magazine "Select" included Renzo in a special classification of the 100 most important people in the world who will contribute to the shape of the new millennium. In 2005 the German edition of GQ has named him "Man of the Year". In 2005, Diesel celebrated the 50th birthday of its president founder Renzo Rosso with a book called Fifty: "a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design...
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The book includes chapters on key moments in Diesel’s history, the brand’s communication and retail approach and Diesel’s views of the future.
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