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Essay

Industry Overview

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Issue:

Biographies

 

Written by:

Donna G

 

Date added:

October 6, 2014

 

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Grade:

B

 

No of pages / words:

2 / 347

 

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8583 times

 

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Essay content:

In a period in which overall advertising spending decreased by 0.1%, growth in internet advertising led all other advertising categories, including National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%). Future Outlook Internet advertising is expected to continue growing strongly in the next three years...
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Major research companies Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopers and Borrell Associates project internet advertising spending to reach $22 billion by 2011 in conservative scenarios and $36 billion in optimistic scenarios. Research company eMarketer predicts that internet advertising will increase to $42 billion by 2011...
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