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Essay specific features
Written by:
Calvin W
Date added:
January 14, 2016
Level:
University
Grade:
B
No of pages / words:
2 / 282
Was viewed:
4942 times
Rating of current essay:
Essay content:
This will allow Starbucks to have a proactive feedback of customer satisfaction and hence faster improvement. I also noticed that labor cost is high for Starbucks' North American operations. To keep labor cost at reasonable level, Starbucks should reduce waste in making drinks, keep consistency in drinks, and improving productivity...
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Currently, sales of coffee beverages account for 77% of total sales, and therefore, I recommend Starbucks increase its sales on food items and whole-bean coffees, and develop non-retail sale channels, which do not require as much special training as making coffee beverages. I also suggest Starbucks capture the new customer base to be its second permanent loyal segment...
displayed 300 characters
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