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Essay specific features

 

Issue:

Biographies

 

Written by:

Lori H

 

Date added:

February 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 340

 

Was viewed:

5596 times

 

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Essay content:

Provide three (3) examples of how technology has benefited consumers or marketers. (9marks) C) Briefly define the following terms: i) Product development (2marks) ii) Market development (2marks) iii) Microenvironment (2marks) Question 2: A) What do you understand from the term ‘consumer buyer behavior’? (3marks) B) Explain the following ‘personal factors’ that influencing consumer’s behavior...
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Provide relevant examples for your answer. i) Personality (3marks) ii) Occupation (3marks) C) Based on the information provided, answer the below questions: i) Explain the concept of market segmentation and target marketing (6marks) ii) Consumer goods marketers commonly use one or more of the following variables to segment markets; geography, demographics, psychographics, benefit sought and usage rate...
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