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Mark And Spencer
Essay specific features
Written by:
Gerald S
Date added:
December 9, 2011
Level:
Grade:
A
No of pages / words:
1 / 263
Was viewed:
4390 times
Rating of current essay:
Essay content:
As a result M&S watch their competitors take what they had right out of their hands.
M&S competitive advantages were their strong brand image and huge customer base. By 2004 they had over 365 stores and serving 14 billion customers per week.
However in the late 1990’s M&S began to observe a drastic reduction in share prices and profits...
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The winning method that they had developed years ago was no longer their source of competitive advantage. With the help of technology their competitors such as Wal-Mart were way ahead of them. They were more quantity driven than quality driven and they also fail to recognize that customers demand quality even at a low cost...
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