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Essay

Michael Jordan

Essay specific features

 

Issue:

Biographies

 

Written by:

Christine D

 

Date added:

November 21, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 637

 

Was viewed:

9754 times

 

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Essay content:

Off the court, where Jordan's economic feats are fast dwarfing his game performances, he has taken another historical leap. In early August, Quaker Oats, which spends only about $30 million annually to advertise Gatorade, signed Jordan to a numbing $18 million, 10-year contract. If it was a stunning coup for Quaker Oats, it was also a costly one, as the company had to outbid Coca-Cola, which had featured Jordan in commercials for several years...
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If it was a stunning coup for Quaker Oats, it was also a costly one, as the company had to outbid Coca-Cola, which had featured Jordan in commercials for several years. A championship ring has made Jordan hotter than ever. "He transcends the sport of basketball," said Nike's Melinda Gable. "It's hard to conceive of him being more popular than he already was, but that's what's happened...
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General issues of this essay:
Michael Jordan Michael Jordan Michael Jordan Michael Jordan: The Early Years. michael jordan michael jordan michael jordan Michael Jordan Michael Jordan michael jordan Michael Jordan 2 Michael Jordan 23 Michael Jordan Michael Jordan michael jordan
 

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