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Issue:

Biographies

 

Written by:

Katherine W

 

Date added:

January 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1485

 

Was viewed:

3460 times

 

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Essay content:

While Nokia considers India as one of the most important markets for its future growth, the company has been facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokia's strategies to compete with Korean companies and its product expansion plans in the near future Keywords: Nokia India ,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix, Customization, Branding, Nokia Priority Dealer, Nokia Professional Centers, Rural Marketing, International Business “The Indian market is growing rapidly and the mobile penetration rate is still low...
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The case highlights Nokia's strategies to compete with Korean companies and its product expansion plans in the near future Keywords: Nokia India ,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix, Customization, Branding, Nokia Priority Dealer, Nokia Professional Centers, Rural Marketing, International Business “The Indian market is growing rapidly and the mobile penetration rate is still low...
displayed 300 characters

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