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tom ford
Essay specific features
Written by:
Wayne H
Date added:
November 27, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 799
Was viewed:
10097 times
Rating of current essay:
Essay content:
When, in 1994, Gucci was acquired by a Bahrain-based investment firm called Investcorp, Ford was promoted to creative director and moved to Milan with his partner, journalist Richard Buckley.
In his first year at the helm, he was credited with putting the glamour back into fashion introducing Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots...
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In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new, modern ad campaigns for the company. By 1999, the house, which had been almost bankrupt when Ford joined, was valued at about $4.3 billion. "We didn't even have a photocopier at one stage," he admits...
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