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Essay

Under Armour

Essay specific features

 

Issue:

Biographies

 

Written by:

Jenna H

 

Date added:

November 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 924

 

Was viewed:

5047 times

 

Rating of current essay:

 
Essay content:

Under Armour was based out of Plank's grandmother's basement in D.C. until he moved the headquarters to, and built a manufacturing plant in, South Baltimore. Initially, Under Armour focused on selling their products to Division I college football programs. As a former captain for the Maryland Terrapins football team, Plank got tired of wearing heavy cotton t-shirts under his football pads in the hot summer months, and multiple turtlenecks under his pads during the cold late fall months...
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As a business major at College Park, Plank developed the idea of Under Armour for a management class. After graduation, Plank traveled to New York City's garment district to test various materials and eventually designed a material out of spandex and lingerie to be worn under the football pads of athletes...
displayed 300 characters

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