A Study Of Brands

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Issue:

Book Reports

 

Written by:

Kristen B

 

Date added:

July 9, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 262

 

Was viewed:

1645 times

 

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Essay content:

We very much are focused on our supply chain, and controlling our supply from the mine all the way to the final consumer. Tiffany is probably more vertically integrated than anyone in the world. Yes. We buy diamonds from everywhere in the world--Canada, Botswana, Namibia, South Africa, and, of course, Russia...
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So we have a worldwide sourcing organization of several hundred people. We grade all of our diamonds right here in New York at our own grading laboratory. We offer a Tiffany certificate. I would remind everyone it's more than just a certificate--it's a guarantee. Tiffany & Co.'s history has evolved in tandem with that of the United States...
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