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Abstract
Essay specific features
Written by:
Christopher D
Date added:
February 13, 2015
Level:
Grade:
A
No of pages / words:
2 / 478
Was viewed:
1445 times
Rating of current essay:
Essay content:
A majority view among international marketers is that each national is unique and thus each must be treated as a separate and independent operation. A growing number of international marketers however, are finding that by standardizing various elements of their marketing strategy across national borders, cost savings and /or increased revenues to be realized can yield greater profits...
displayed 300 characters
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The second and major part of the paper examines the opportunities for and potential benefits of standardization of product, packaging, advertising and pricing.
The prevailing view of MNCs is that marketing strategy is a local problem which differs from country to country. However, there are potential benefits in standardizing multinational marketing strategy...
displayed 300 characters
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