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Essay

American Airlines Competitive Strategy

Essay specific features

 

Issue:

Book Reports

 

Written by:

Richard G

 

Date added:

August 13, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 803

 

Was viewed:

8146 times

 

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Essay content:

Though full fare coach prices dropped by about 38%, advance-purchase fares dropped by 6% when compared to the advance purchase tickets already being offered. Through this fare structure, American also eliminated deep discount tickets. Second, American eliminated the negotiated discount contracts of many large companies...
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Second, American eliminated the negotiated discount contracts of many large companies. Though it intended to fulfill any outstanding contracts, it did not intend to renew any of these contracts. Third, American realigned its pricing with its costs. Under the new structure, American fares were more distance based (therefore cost-based) than they had been in the past...
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