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Essay

American Eagle Outfitters

Essay specific features

 

Issue:

Book Reports

 

Written by:

Rosemary D

 

Date added:

February 7, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1703

 

Was viewed:

7170 times

 

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Essay content:

By late 2000 the company had introduced 46 new stores in Canada. American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada (http://www.hoovers.com/american-eagle-outfitters/--ID__17231--/free-co-factsheet.xhtml). Strengths: American Eagle Outfitters is a fairly new company but they are doing extremely well because they have a clear grasp of who their target market is...
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They posses a fresh new hip look with great quality clothing at a reasonable price for consumers (http://www.prism.gatech.edu/~gte201w/aeostrat.html). This is one of the main reasons why teenagers and young adults are so attracted to the company. American Eagle is aiming to appeal not only to the targeted 20 year old but also consumers between the ages of 16 and 34 years old...
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General issues of this essay:
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