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Balanced Scorecard
Essay specific features
Written by:
Richard M
Date added:
August 3, 2015
Level:
Grade:
A
No of pages / words:
7 / 1685
Was viewed:
6242 times
Rating of current essay:
Essay content:
Though these initiatives resulted in enhanced shareholder value, they were achieved merely by monitoring and controlling financial measures of past performance and focused on short-term goals. This collision between the irresistible force to build long-range competitive capabilities and the immovable object of the historical-cost financial accounting model has led to a new blend- the Balanced Scorecard...
displayed 300 characters
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This collision between the irresistible force to build long-range competitive capabilities and the immovable object of the historical-cost financial accounting model has led to a new blend- the Balanced Scorecard.
The idea of BSC was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that included both financial and strategic non-financial performance measures to give managers and executives a more 'balanced' view of organizational performance...
displayed 300 characters
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