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Essay

Balanced Scorecard

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Issue:

Book Reports

 

Written by:

Richard M

 

Date added:

August 3, 2015

 

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Grade:

A

 

No of pages / words:

7 / 1685

 

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Essay content:

Though these initiatives resulted in enhanced shareholder value, they were achieved merely by monitoring and controlling financial measures of past performance and focused on short-term goals. This collision between the irresistible force to build long-range competitive capabilities and the immovable object of the historical-cost financial accounting model has led to a new blend- the Balanced Scorecard...
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This collision between the irresistible force to build long-range competitive capabilities and the immovable object of the historical-cost financial accounting model has led to a new blend- the Balanced Scorecard. The idea of BSC was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that included both financial and strategic non-financial performance measures to give managers and executives a more 'balanced' view of organizational performance...
displayed 300 characters

General issues of this essay:
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