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Benetton
Essay specific features
Written by:
Richard H
Date added:
June 2, 2012
Level:
University
Grade:
A
No of pages / words:
13 / 3634
Was viewed:
3873 times
Rating of current essay:
Essay content:
Executive Summary
VI. Conclusion
VII. Appendix
Introduction
The company that we have chosen to examine is Benetton. Benetton is not only a family started company, but also a unique global group. They combine both a know-how in textile-clothing and a strong identity and image of some of the worlds leading brands (Playlife, Nordica, Prince, Rollerblade, and killer Loop)...
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Benetton manufactures clothing, sports equipment, footwear, bags, and accessories. They offer clothing for men, women and children. Their clothing line is manufactured and distributed out of Treviso, Italy and include both casual and sportswear. They produce over 100 million garments annually at one of the most technically advanced industrial complexes in the world (Castrette)...
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