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Essay

bmw group

Essay specific features

 

Issue:

Book Reports

 

Written by:

Lucy W

 

Date added:

February 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

1670 times

 

Rating of current essay:

 
Essay content:

They are always most successful when they offer their customers products distinguished by: o a substantial emotional impact o uncompromising engineering o innovative technology o And the very highest quality. ? This is exactly what they are aiming for with their Premium Brands strategy: with their three BMW, MINI and Rolls Royce brands, they are the only large automobile manufacturer to operate exclusively in the premium segments of the market and we only work in areas where we are able to bring these strengths to play and be better than the competition...
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3 repairs in first 4 months. Getting strange humming sound from passenger side when driving around 75-85 mph. AC leak in driver side in very hot weather. Very delicate Interior Leather. Lots of brake dust cleaning. Needs Expensive Premium Fuel. BMW After Sales Service is not good enough. ? Year: 2004 Model: X3 3...
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