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Book Review: Don't Think Pink or Boom!

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Issue:

Book Reports

 

Written by:

Verna T

 

Date added:

April 18, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

12 / 3339

 

Was viewed:

4839 times

 

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Essay content:

Her contributions to marketing concepts are acknowledged by Harvard Business School's Working Knowledge, The Chicago Tribune and many other leading journals and magazines. L. Johnson is also known as an author of Mind Your X's and Y's, a book devoted to the marketing to generations X and Y. Andrea Learned was co-founders of ReachWomen and is a President of Learned-On- Women , a blog speaking and writing on how to design and implement marketing to women...
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She specializes on bridging traditionally male-oriented industries, such as outdoor sports or consumer technology, with women-oriented ones. A. Learned is famous for her insightful contributions to MarketingProfs.com, Fuel, and The Advertiser. Boom! Marketing to the Ultimate Power Consumer ? the baby Boomer Woman Mary Brown is a Founder and President of Imago Creative ? the only strategic marketing agency in the U...
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